Alpha Group announces launch of Latin American operations

Alpha Group has announced it is to expand into Latin America with the new appointment of Jose Antonio Espinoza as head of Latin America operations.

“One of the integral pillars of our growth strategy is international expansion through the establishment of Alpha subsidiaries in key markets," commented Jean-Christophe Pean, president of Alpha Group US and Europe. 

"Having successfully worked for some of the top toy companies in the world, Mattel, Kreisel, and MGA, Jose Antonio brings unparalleled expertise to the role.” 

Jose Antonio added: "I am delighted to be joining Alpha Group at this exciting time. We have ambitious plans for the LATAM region, especially in Mexico and Brazil. Our portfolio of continuing and new brands has acute potential, and Super Wingsin particular provides us with a great opportunity to unlock its untapped potential and replicate our tremendous success from other markets.” 

Alpha will be showcasing their new 2018 ranges at their Los Angeles showroom in September and in Hong Kong in October.

Jose Antonio can be contacted via email or 1-786-867- 6780. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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