Tomy has revealed plans for a series of Toomies playdates at Smyths stores across the UK to introduce kids and parents to the toy line.
The Toomies will visit three locations in West Sussex, North West London and West Midlands, throughout September and October, offering kids the chance to play with the line with friends and family.
UK child development experts from Fundamentally Children will join TOMY to host the playdates, offering visitors a first look at new releases including Sort & Spin UFO and Mr ShopBot as well as best-selling bath toy Foam Cone Factory.
Each play session runs for 30 minutes, giving customers lots of opportunities to experience each toy’s unique features under the expert eye of Fundamentally Children. Attendees at each session will receive balloons and badges and will have the opportunity to have their photo taken with the brand new Toomies characters.
“We are delighted to be partnering again with Smyths & Fundamentally Children on our brand-new initiative of Tomy Toomies playdates, a perfect opportunity to introduce parents and children to the new Toomies brand under the guidance of the leading UK developmental experts," commented Nicola Jenkins, head of marketing UK at Tomy Europe.
Amy Matthews PR and promotions executive for Smyths Toys Superstores added: “We are very excited to kick off our series of Toomies playdates with TOMY and support its retail activation. We encourage fans across the country to visit us for the chance to experience the fun of TOMY Toomies and meet the fantastic team at Fundamentally Children.”
The playdates will take place at the following stores:
- Smyths Crawley, Unit 3 Acorn Retail Park, Betts Way, Crawley RH10 9BN, 10am – 2pm, Friday 22nd September: 10am – 2pm.
- Smyths Staples Corner, Corner Retail Park, Geron Way, London NW2 6LW, Wednesday 27th September: 10am – 2pm.
- Smyths Oldbury, Unit 10, Oldbury Green Retail Park, Oldbury Ringway, Oldbury B69 3DD, Wednesday 4th October: 10am – 2pm.