Imperial War Museums debut construction sets

Imperial War Museums (IWM) has joined forces with SmartFox, a Koch Media company, for the development of new construction sets.

The new collection has been inspired by five of IWM’s most iconic objects, with the sets featuring Second World War Navy ship HMS Belfast, the Lancaster Bomber, Sherman Tank, Willys MB Jeep and the Hawker Hurricane.

Each package features archival images of the vehicles, as well as informative descriptions for young fans to learn about.

“We are thrilled to be exhibiting the finished range of IWM construction sets at BLE and anticipate the start of something very exciting as we continue our work with IWM,” said John Cronin, sales director at Koch Media.

IMW will display the finished products during BLE next month, plus a seminar on day one of the show focusing on toys and games licensing will also be held by the museum.

Guest speakers include SmartFox and IWM’s US licensing agent, Spotlight Licensing.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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