Smyths Toys kickstarts YouTube Stars initiative

Smyths Toys is preparing for the roll out of its YouTube Stars initiative.

Children of all ages across the UK and Northern Ireland can take part for a chance to become a YouTube unboxer and win £100 worth of Smyths vouchers.

Those looking to take part are invited to upload a video to WeTransfer and email the link to videos@smythstoys.com for their chance to feature on the Smyths Toys official YouTube channel.

“We want to hear what kids have to say about their favourite toys,” said Amy Matthews, PR and events executive at Smyths Toys.

“Our new YouTube Stars campaign encourages kids to have fun and share their experience with others when unboxing and playing with their favourite toys.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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