Awesome Little Green Men collectables line launches in the UK

A new collectable from MGA Entertainment has landed in the UK, in the form of pocket money collectable Awesome Little Green Men.

Having launched in the US in July, the line is ready to make its UK debut with 100 unique characters to collect in series one, including four super rare figures in the green army and the blue army.

As with all MGA Entertainment product the packaging has been designed to catch the attention of customers. Blind Boxes come in miniature crate boxes and Starter and Battle Packs in truck-like packaging, showing some of the characters included.

“There aren’t many boys collectables on the market. Action figures yes, but not collectables so we saw a gap," commented Andrew Laughton, MD at MGA. "The great thing about Awesome Little Green Men is it’s not just a collectable but there is game play as well and this keeps boys engaged with the brand.”

Awesome Little Green Men is being launched in the UK with a schedule of influencer activity, high footfall sampling, a full PR schedule and on PopJam.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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