A new collectable from MGA Entertainment has landed in the UK, in the form of pocket money collectable Awesome Little Green Men.
Having launched in the US in July, the line is ready to make its UK debut with 100 unique characters to collect in series one, including four super rare figures in the green army and the blue army.
As with all MGA Entertainment product the packaging has been designed to catch the attention of customers. Blind Boxes come in miniature crate boxes and Starter and Battle Packs in truck-like packaging, showing some of the characters included.
“There aren’t many boys collectables on the market. Action figures yes, but not collectables so we saw a gap," commented Andrew Laughton, MD at MGA. "The great thing about Awesome Little Green Men is it’s not just a collectable but there is game play as well and this keeps boys engaged with the brand.”
Awesome Little Green Men is being launched in the UK with a schedule of influencer activity, high footfall sampling, a full PR schedule and on PopJam.