DKL hits the road for retailer tour

DKL is taking to the road for its first ever retailer demo tour for a series of creative play demostration days, bringing a raft of activities to customers via its Hama, Plus-Plus, Scent Co Stationery and PlayMais ranges.

Each store has been offered a bespoke programme, allowing retailers to prioritise activity around relevant brands in order to help boost sales and store dwell time. Activities include make & takes, competitions, goody bags and free gifts with purchase.

"We want to bring creative play to as many children as possible – having fun while expressingthemselves and developing their imaginations," said David Allan, sales and marketing director at DKL Marketing.

"Our creative play days have been designed with this in mind, utlising our craft and construction ranges to demonstrate endless possibilities."

The demo tour will take place throughout October and into November. Retailers can contact DKL’s sales team to organise a demo by emailing or calling 01604 678780.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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