Zuru Toys strengthens UK commitment with Playtime PR appointment

Zuru has outlined plans to strengthen its UK commitment with a raft of new trade and consumer-facing initiatives to support key ranges, assisted by Playtime PR.

These ranges include the newly launched Mayka Toy Block Tape, the re-launched Shnooks brand, Tangle Creations’ flagship Tangle! line and The Original Fidget Cube. Playtime PR, has been hired on a retained basis to devise and implement strategic campaigns to support all Zuru ranges in the UK, with immediate effect.

“The UK remains a key market for us and, as we embark on an ambitious programme of significant new brand launches in this territory, we felt it was important to bring in a PR agency that could breathe fresh life into our campaigns," commented Renee Lee, global marketing manager at Zuru.

"2018 is also shaping up to be an exciting year for Zuru, with plenty of new ranges and brand extensions, so it’s vitally important that we ensure our communications team is as dynamic as our product range. We plan to significantly increase our investment in digital and PR activity, responding to the changing ways in which children consume media."

“Naturally, we are thrilled to be working with Zuru," added Lesley Singleton, founder and MD of Playtime PR.

"The brand is home to an array of different playthings, all of which provide trade and consumer markets with something new and interesting to get their teeth into. We’re hitting the ground running by taking forward some existing campaigns for Zuru, and starting to add our own gloss.

"Our strategy with all clients is about so much more than ‘just’ delivering the essential pure product PR – we’ll be creating experiences and shining a light on some of the untold stories that can come out of the different brands too, helping cement them as must-haves for both retailers and children.”

2017 has seen Playtime grow to a team of 11 staff with a raft of senior hires and new business wins. Zuru is also extending its presence in the UK, having opened a new UK showroom earlier this year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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