Uno introduces first ever colourblind edition

World-renowned family game Uno has introduced its first ever colorblind-friendly edition thanks to a new partnership with ColorADD, creators of internationally recognised colourblind alphabet to bring a new colour-coding system.

The deck features its proprietary code, an inclusive and non-discriminative language that enables people with any type of color blindness to identify colour. The code is based on three graphic symbols representing three primary colors. These symbols can be found on the top-left and bottom-right corners of each card to define UNO’s iconic red, yellow, green and blue suits.

"Our partnership with ColorADD allows us to extend the game play to the 350 million people globally and 13 million Americans who are colourblind," said Ray Adler, senior director, global games at Mattel. "UNO is a truly universal game and we are continuing to look for ways to make one of the world’s most popular card games all inclusive."

"Our color coding system has been incorporated in various ways, including in grammar schools, public transportation, hospitals, and consumer goods such as colored pencils and clothing," added Miguel Neiva, creator of ColorADD.

"By partnering with UNO, we can bring our mission to an even broader audience, promoting inclusivity and raising awareness for an often-overlooked, and under-discussed, condition."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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