Rockpool named UK licensing agent for Alpha Animation & Toys

Alpha Animation & Toys has announced the appointment of a new exclusive UK licensing agent in the form of Rockpool Licensing, which will be representing hit pre-school brand Super Wings in all categories.

“I’m thrilled to be working with the Alpha team,” commented Vickie O’Malley, MD at Rockpool Licensing.

“As my Godson, Rufus can attest, Super Wings is a fabulous show, filled with great characters and exciting worldwide adventures, not to mention a rockin’ theme tune! The potential for consumer products is clear and Rockpool is proud to begin a partnership for the future with the powerhouse that is Alpha Group.”

“Anticipation and inquiries for the UK launch of cross category Super Wings products is already exceptionally high," added Mark Hyndman, country general manager, UK & Ireland at Alpha Animation & Toys.

We are extremely pleased to be partnering with Vickie and confident that Rockpool’s unique experience in developing brands and products, combined with their excellent licensee network and retail connections will enable us to deliver a program of high-quality products to Super Wings fans and their parents across the UK."

Super Wings has proved a hit with young viewers since its debut on Cartoonito in February 2017, with its accessible themes of friendship and adventure.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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