Funrise named master toy licensee for Space Racers

Funrise has been named master toy licensee for popular pre-school property Space Racers, with a full to line preparing for global distribution in 2018.

“We couldn’t be more excited to have found such a perfect partner in Funrise,” said Michael Matays, CEO of Space Race, LLC, and Executive Producer of Space Racers. “As Space Racers has gained momentum and global exposure, we have seen ever-increasing demand from kids who want to play and go on adventures with the Space Racers. Our partnership with Funrise is a natural next step for the development of this brand."

Space Racers has shown healthy growth since its launch in 2015, debuting on NBC Universal’s Sprout network as well as on Netflix. Airing in over 130 countries across the globe and available in 25 different languages, its STEM -focused content is internationally recognised by parents and educators.

“Space Racers is a powerful emerging brand in space, STEM education, and children’s play, and we couldn’t be happier adding them to our portfolio," added King Cheng, CEO of Funrise. “Every young child is a scientist and these toys will help children to enjoy space play with the Stardust Space Academy Cadets.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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