Vivid names Tony Hicks CEO

Tony Hicks is set to take on the role of chief executive officer at Vivid Toy Group.

Based within the firm’s UK headquarters, Hicks will step up to the post on September 11th, replacing Eric Rossi, who will step down from his role for family reasons to remain in France, where he currently resides.

“I’d like to thank Eric for the significant contribution he has made to Vivid in his five years at the company. We wish him all the best for the future,” said Vardhan Rajkumar, chairman of Vivid Toy Group and senior partner at Privet Capital.

“We are delighted to have Tony on board. He shares our ambitious growth plans for Vivid, which we can only achieve though sustained investment in the Vivid team and our brands. Building strong relationships with license owners and strengthening our important network of distribution and retail partners will be critical to our success. Tony’s outstanding network and record of leading international toy brands will be instrumental in developing our team, growing our brand portfolio and driving further international expansion.”

He brings over 22 years of experience to the business, having delivered growth strategies for companies across Europe, Asia and North America for brands including Carlsberg, Molson Coors and Mars.

Hicks also previously worked at LeapFrog where he successfully developed the firm’s international business.

Hicks added: “It is a privilege to be joining Vivid Toy Group, which is an exciting entrepreneurial business with a fantastic track record and fabulous brands benefiting from an unrivalled distribution network and retail relationships worldwide. I look forward to building on the terrific platform that the team has built and exploring the many growth opportunities for the company.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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