Disney gets ready for Christmas with Top Gifts Showcase

Disney hosted its Christmas showcase in London today, highlighting a vast range of products targeted towards a diverse customer range, spanning from toddlers to adults.

The top floor display was dedicated to Disney’s core brands including Disney and Pixar films as well as Marvel items. Stand out products were the LEGO Princess Castle, which David Beckham was seen assembling on his Instagram account and ‘My First Christmas’ lines aimed towards toddlers.

Downstairs was an extensive display of Star Wars products, including an action figure range from Jakks Pacific, a new variant of Sphero’s remote-controlled BB8 droid, plush porgs, the female-focused Forces of Destiny line and a vast array of LEGO products including a life-size BB8.

When asked to comment on stand-out products for the season, Disney highlighted the Sphero Star Wars and Cars 3 products, as well as the ever-popular licensed LEGO lines. The company was also keen to highlight its all-in-one subscription service Disney Life, which encompasses films, television and interactive activities for kids to enjoy for £4.99 a month.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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