Character Options named Pokémon master toy distributor for UK and Ireland

Character Options has been named the master toy distributor in the UK and Ireland for the globally popular Pokémon brand.

The agreement between Character and the global master toy licensee, Wicked Cool Toys based in the US, will see action figures, playsets, plush, role play and more based on the hit Pokémon animated series, join the firm’s portfolio from summer 2018.

“We are thrilled to be adding such an iconic property to Character’s product line up. Toys are a major part of the Pokémon brand and bring a tangible dimension to the fun for kids,” said Jon Diver, joint MD at Character Group.

“The partnership with Wicked Cool toys spells exciting times ahead and gives Character a tremendous opportunity to add further breadth and depth to our product range; we cannot wait to get started.”

Michael Rinzler, co-president of Wicked Cool Toys, added: “Pokémon is one of the most beloved entertainment properties in the world, and Wicked Cool toys is thrilled to become part of that legacy.

“We can’t wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand’s millions of passionate fans around the world. Working with partners such as Character is an important part of that strategy. With them, we know we have found the ideal distribution and marketing channel for the UK and Ireland.”

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