Spin Master announces second annual Hatchimals Day

Spin Master is set to reveal the next innovation in the Hatchimals line with its annual promotional event Hatchimals Day.

The event, set to take place on Friday October 6th, fans can look forward to new eggs, a new hatching process, a new species to meet and an as-yet unrevealed ‘big’ surprise.

Hatchimals Surprise is already a contender for numerous toy awards, following the successful debut of Hatchimals in 2016, while Hatchimals Glittering Garden continues to sell strongly.

The public will be able to guess the surprise of this newest iteration in the Hatchimals franchise before they are made available at major retailers and online beginning on Hatchimals Day, October 6th.

"We’ve seen a tremendous response to the Hatchimals brand globally, and we continue to see success with the recent introduction of Hatchimals Colleggtibles,” said Ben Gadbois, Spin Master’s global president and COO. "As we continue to deliver on our innovation pipeline, we are proud to announce our second annual Hatchimals Day on Oct. 6 when we will introduce a whole new way of hatching for children across the globe.”

Pre-order will be available beginning Sept. 18 across all major retailers.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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