Tobar kicks off rebrand with new logo

Tobar has detailed its major rebrand for 2017, with a new aim to be recognised by consumers, as well as retailers.

The toy firm has rebranded its logo and are introducing it onto its packaging, placing it on the front making it more visible to customers.

Designed by the firm’s in-house design team, the logo has been updated to reflect Tobar’s own brands such as Animigos and the company’s focus on the world of licensing, with its new range of edible bug products and games called Bush Grub.

“Despite being in business for over forty-four years, Tobar has remained the toy company that consumers have never heard of. We want that to change and so moving forward, our brand will be more visible,” said David Mordecai, CEO of Tobar.

“We hope that in time, consumers will come to recognise our logo and understand that they are buying into our values and ethics, as we strive to work with accredited suppliers and have all products safety tested.”

Tobar will reveal its new logo during Autumn Fair next week, alongside a variety of products including brainteaser game, Time Shock. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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