Jumbo increases adult puzzle offering as sector sees continued growth

Jumbo Games is increasing its key adult puzzle ranges following the continued growth in sales figures according to NPD.

The manufacturer will be introducing a collection of ten new puzzles to its popular Falcon de Luxe range, launching the new line at this week’s Autumn Fair.

The latest NPD results reveal that Jumbo’s core adult brands are continuing to see strong double-digit growth with Wasgij, Jumbo’s leading adult puzzle brand up 14 per cent in its 20th anniversary year. Jumbo’s Falcon de Luxe premium puzzle collection has continued to grow throughout 2017 and YTD July figures show the brand up 18 per cent.

Jumbo’s Falcon de Luxe puzzle brand – which celebrated its 40th anniversary last year and grew by over 46 per cent – continues to be a big focus for Q4 2017.

New 1000 piece puzzles to have launched in time for the autumn buying period include Writer’s Cottage, Seasonal Cheer, Snow in London City and Festive Skaters.

A smaller 500 piece December Shopping and Winter Garden Birds have also launched.

“We have had a really strong year across all our adult puzzles so far and it’s great to see continued growth year-on-year, even before we hit the key selling period,” said Stewart Middleton, managing director at Jumbo Games.

“Following its anniversary year, our Falcon de Luxe brand continues to remain a favourite with puzzlers across the UK and we’re excited to launch these new products as we move into the autumn season.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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