Zuru enjoys sales success with Shnooks plush

Following Zuru’s revamp of its Shnooks plush, the toy firm is enjoying buoyant sales.

The toy range has garnered results of up to 10pcs sold per store per week and saw an increasing demand for new orders.

For the re-launch, Shnooks have been packaged in a new bubble packaging – a vacuum bubble that when opened means Shnooks grow eight times their original size when shook.

To support the launch Zuru unveiled a TV ad campaign in July and is rolling out a second line of ads running from August 25th to September 6th.

Plus, the firm has also secured a partnership with UK YouTube influencer EmilyTube, while a new interactive website where a ‘customise your own Shnook feature’ is also included. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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