Giochi Preziosi named master toy partner for Maya the Bee

Studio 100 and Planeta Junior have named Giochi Preziosi as its master toy partner for the classic global children’s brand Maya the Bee.

The toy firm will now handle the manufacturing, distribution, promotion and marketing for the soon to launch titles. The range of licensed products is planned to launch in Autumn 2018 and will feature figurines, play-sets, role play and feature plush.

The licensing deal covers key territories such as Italy, France, Spain, UK, Portugal, Greece and more.

The launch coincides with the arrival of season two of Maya the Bee which will be aired on major international networks such as Gulli, tiny Pop and RTP among others.

Christophe Drevet, international consumer products director at Studio 100, said: “We are very proud to be working with Giochi Preziosi as their products are renowned for strong play value, creativity and innovation. This agreement will also add even more sales and marketing power to the brand. We are confident the range will capture the essence of Maya’s character and fully engage the fans of yesterday and tomorrow.”

Graziano Delmaestro, licensing director at Giochi Preziosi, added: “We are honoured to be named the master toy licensee for Maya the Bee, a great pre-school brand.

“We are confident that the range will be a huge hit with all the Maya fans across the world especially thanks to the great content, constant news and long-term development until 2020.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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