Accentuate makes US and Canadian debut with PlayMonster

The accent-guessing party game, Accentuate has crossed the Atlantic to hit shelves across the US and Canada this week.

The move represents the title’s first international expansion and follows a partnership between the game’s creators Graeme and Fiona Fraser-Bell and US distributors, PlayMonster LLC.

Under the agreement, the game now launches to the new market with a new look and revised gameplay, ensuring relevance for US and Canadian audiences.

PlayMonster has already secured listings with Amazon, Walmart and a large number of independent game stores in the US. The launch is supported by a wide variety of marketing initiatives, including activity for family game bloggers at the Beaches resort and cross-promotion in PlayMonster’s hit title, 5 Second Rule.

“We are so fortunate to find a likeminded ethos, enthusiasm and passion in the team at PlayMonster where Accentuate has an ideal fit within their games portfolio,” said Graeme Fraser-Bell, CEO of Accentuate Games.

Scott Flynn, VP of sales and marketing at PlayMonster, added: “From playing Accentuate in early 2016 and meeting Graeme and Fiona, I was convinced we could make this accent-based game a success in the USA and Canada.

“All of us at PlayMonster are excited about the challenge of spreading the contagious, hilarity of Accentuate throughout the USA and Canada.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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