Hasbro partners with Battersea Dogs and Cats to rehome rescue animals

Hasbro has partnered with Battersea Dogs and Cats Home to help people better understand the rehoming process and ‘paws’ for thought around welcoming a rescue dog into their home.

The initiative is spearheaded by FurReal Friends Chatty Charlie The Barkin’ Beagle and his best friend Conker, and Hasbro’s support will highlight the importance of rehoming rescue animals at one of the UK’s oldest and most famous animal rescue centres.

“Battersea Dogs and Cats Home is such an iconic institution and their commitment and passion towards the welfare of dogs and cats is so important," said Craig Wilkins, marketing director at Hasbro.

"It’s fantastic to help Battersea reinforce this message using Chatty Charlie, one of the most exciting new additions to the FurReal family.”

Ali Taylor, head of canine behaviour at Battersea Dogs and Cats Home, added: “At Battersea we care for around 7,000 dogs and cats every year. Each animal is different and it’s so important to find the right homes for them.

"There’s nothing better than seeing our animals go to loving new homes – it’s the most rewarding part of the job. We’re delighted to be working with Hasbro and Chatty Charlie – this partnership is a great way to educate children and families alike on the importance of rehoming rescue dogs.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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