eOne takes PJ Masks toys to Taiwan

Entertainment One (eOne) is gearing up for a new toy launch for its hit pre-school property, PJ Masks, across Taiwan.

Pro & Pacific is on board to distribute the consumer product lines from master global toy partner, Just Play.

The first toy line will make its debut exclusively at Toys R Us stores during late September, while additional products will join the line in early 2018.

“With its core values of adventure, teamwork and friendship, PJ Masks is striking a chord with young fans all around the world,” said Andrew Carley, head of global licensing at eOne.

“We’re delighted to be expanding the brand’s presence in Asia with the added exposure of Yoyo TV and introduction of toys into the Taiwanese market this year.”

Meanwhile, eOne has secured a new broadcast partner in the form of Yoyo TV who is now airing the show daily.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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