Wilton Bradley shortlisted for three Made for Mums awards

Wilton Bradley is celebrating nominations for three categories in 2017’s Made For Mums Awards for products launched at this year’s toy fair.

Monster Smash Ups, remote control cars have crashed into the Best Toy Vehicle category whilst Mi-Mic the wireless Bluetooth microphone has taken centre stage in the shortlist for Best Role Play. The Great British Sewing Bee Studio which is a fully working electric sewing machine with all accessories has also scooped a shortlist spot for Best Art and Craft Toy.

"Wilton Bradley have done well to get shortlisted in three categories, it was very hard to shortlist this year. The standard of entries was incredibly high," commented Helen Brown, deputy editor for MadeForMums.com.

"We had a great reaction to these products when we launched them to the trade in January so it is great to get another fantastic endorsement from such a well-respected consumer resource in the run up to Christmas," added Simon Hampton, Wilton Bradley’s head of sales and marketing.

The winners for the awards are set to be announced in early October.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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