Hexbug takes Nitro Circus toys to retail

Fans of Nitro Circus will now be able to bring the action home with them thanks to the latest toy line from Hexbug.

A range of air bound stunt toys have made their debut, which come with characters equipped with Nitro Circus’ trademark contraptions.

In addition, Hexbug is rolling out an augmented reality app that will allow users to capture their jumps using a smartphone, a provided mobile phone stabiliser and AR cards that add special effects to stunts.

“It’s important to me that Nitro Circus is family-friendly and that kids can get in on the fun and excitement,” said action sports icon and Nitro Circus ringleader, Travis Pastrana.

“These toys are awesome. Not only do our daughters love them, but even Bilko and I checked them out and had a blast.”

The new toys are available to purchase from Target, with other retailers including Toys R Us set to stock the items.

Peter Maule, global head of consumer products at Nitro Circus, added: “The contraption segments in the Nitro Circus Live show are some of the most popular with fans. Now Hexbug is bringing all of that hilarious mayhem to kids for the very first time.

“Hexbug’s reputation for developing fun and innovative toys is exactly what we were looking for and they have really delivered.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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