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TOMY hires Vincent D’Alleva as chief brand officer

TOMY is expanding its team, with the appointment of Vincent D’Alleva as chief brand officer.

In his new position, D’Alleva will manage the brand, product and consumer marketing strategy for the company’s infant, toddler and pre-school business.

"We are thrilled to welcome Vinnie to our senior leadership team," said Peter Henseler, president of TOMY International.

"He brings deep and relevant category, product, brand and consumer experience to our organisation. We have great respect for his proven ability to build and sustain innovative brands and are confident he will be a driver in achieving our growth goals."

Prior to joining TOMY, D’Alleva served as SVP of global brands/general manager of Mattel/Fisher-Price and worked as general manager at Mayborn Group, after having served as EVP of marketing and product development/general manager of Dorel Juvenile Group for seven years.

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