Little Tikes is stepping up its experiential marketing roll out with an interactive stand at Jamie Oliver’s The Big Festival.
The firm will be promoting its new 2-in-1 Food Truck to more than 60,000 attendees to the annual food and music festival running from August 25th to 27th.
Supported by the children’ cookery school, Splat Cooking, Little Tikes will provide kids’ cookery workshops to children aged three to seven with the aim of driving passion about healthy food.
The stand will include a life-sized pop-up Piaggio Food Truck with cooking implements, from which Splat Cooking will host classes throughout each day.
As well as receiving a Little Tikes chef’s hat and recipe card, children will be able to play with the 2-in-1 Food Truck toys ahead of its launch this autumn.
Little Tikes’ marketing manager, Michelle Lilley, said: “Launching a toy as exciting as the new 2-in-1 Food Truck demanded an equally fun activity and The Big Festival is the perfect fit to get kids passionate about healthy food on the go.
“Splat Cooking’s years of experience in this arena makes them the perfect partner to bring our new products to life.”