LEGO experiential pop-up coming to London

LEGO is preparing to launch a pop-up in London filled with clues and puzzles for children and families to solve.

Created in partnership with PrettyGreen, the LEGO Mini Missions: Ninjas in the City experience is the first time the brand will be ‘mixing reality and fantasy’ together for consumers.

The pop-up experience will be located at The Queen’s Walk in Lambeth in London and will challenge LEGO fans join LEGO City Police Detective Chase McCain to complete a set of missions, find clues and solve puzzles as they make their way towards a final stand-off against Lord Garmadon.

On arrival, fans will be given a mission briefing and receive mission packs. They will then be trained in the art of Spinjitsu, a close combat martial arts technique featured in the world of Ninjago.

Families will have to solve as many LEGO Mini Missions as they can against the clock.

The pop up will be running for the limited period of August 26th to 28th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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