John Adams targets next-gen cubers with Rubik’s Junior range

John Adams is looking to inspire a new generation of cubers with the launch of its Rubik’s Junior range, a collection aimed at kids aged four and upwards.

The set of four collectable Rubik’s puzzles take the form of baby animals, with a puppy, kitten, bear and bunny to choose from. And you thought puzzling couldn’t get any cuter.

Billed as a ‘back to school treat or stocking filer’ the Rubik’s Junior collection aims to help develop logical thinking and problem solving skills. The animals have fewer mix-up possibilities than the classic cube, making it more accessible to youngsters.

Lynette Norris, marketing manager at John Adams Leisure, said: “The Rubik’s Junior range is a really exciting extension to the Rubik’s brand in a cute animal form.

“We are confident that Rubik’s Junior will become a firm favourite, opening up the Rubik’s brand to even younger children.”