John Adams targets next-gen cubers with Rubik’s Junior range

John Adams is looking to inspire a new generation of cubers with the launch of its Rubik’s Junior range, a collection aimed at kids aged four and upwards.

The set of four collectable Rubik’s puzzles take the form of baby animals, with a puppy, kitten, bear and bunny to choose from. And you thought puzzling couldn’t get any cuter.

Billed as a ‘back to school treat or stocking filer’ the Rubik’s Junior collection aims to help develop logical thinking and problem solving skills. The animals have fewer mix-up possibilities than the classic cube, making it more accessible to youngsters.

Lynette Norris, marketing manager at John Adams Leisure, said: “The Rubik’s Junior range is a really exciting extension to the Rubik’s brand in a cute animal form.

“We are confident that Rubik’s Junior will become a firm favourite, opening up the Rubik’s brand to even younger children.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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