US: UNO gains number one card game property status

UNO has been named the number one non-collector card game property in the US, according to the NPD Group.

NPD’s latest US Retail Tracking Report revealed that UNO has witnessed double-digit growth in the first half of 2017 and is currently the number one product in the games and puzzles category.

The game has also been named the number five best-selling item in all of US toys.

"What’s unique about UNO is it’s truly one of the only games that’s for everyone, it transcends languages, cultures and ages," said Ray Adler, senior director of global games at Mattel.

"We’re excited by this momentum and inspired to continue to drive relevance with this iconic brand, and maintain a top property within the gaming space."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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