Justice League stars unbox action figures in introduction to licensing programme

Justice League stars Ezra Miller (The Flash) and Ray Fisher (Cyborg) have taken to the web to introduce some of the products that fans can look forward to in the run-up to the blockbuster’s release in November, as part of DC Entertainment and Warner Bros. Consumer Products’ licensing and merchandising programme.

Confirmed partners for Justice League include Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse. Retailers Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City have also been confirmed for merchandise and products that spans toys, collectibles, apparel, home decor and accessories.

 "The most celebrated DC Super Heroes are uniting on the big screen for the first time ever in what is a truly epic entertainment experience," said WBCP President Pam Gifford. "We are eager to expand the fan experience by fully immersing them in all things Justice League. With a multi-faceted program featuring the highest quality product, WBCP is delivering fans what they want to help get in on the action as they Join the League."

In addition to toys and apparel, WBCP will also be rolling out book content including a behind the scenes ‘Making Of’ book, thanks to partnerships with Titan Books, Insight Editions, Centum and Panini.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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