Toy Association’s TOTY 2018 nominations now open

Nominations are now open for the 2018 Toy of the Year Awards, hosted by the Toy Association.

Toy companies, inventors and industry representatives are invited to submit their toys, games and licenses for consideration across a total of 17 TOTY categories until September 20th this year.

A panel of 25 judges – made up from toy and play experts, retailers, inventors, academics and journalists – will use an online form to review, comment on and rank hundrerds of submitted products. Each will be considered on its creativity and originality, design and quality, play value and marketing and promotion.

Finalists will be announced to media, bloggers and industry professionals at Play Fair’s new media preview event on Friday, November 3rd. At that time, voting will open for retailers, media, Toy Association members and consumers and remain open until January 5th, 2018.

“The TOTY Awards celebrate the collective toy industry’s most creative and innovative toys and games that deliver the incredible benefits of play to children of all ages,” said Ken Seiter, vice president of marketing communications at The Toy Association.

“We are proud to continue this time honoured tradition, and look forward to announcing the big winners at our gala in February 2018.”

One winner in each category, as well as the People’s Choice award and the prestigious Toy of the Year winner will be announced at the TOTY Awards ceremony on Friday, February 16th at the Ziegfeld Theatre in New York City.

For more information, visit the TOTY website.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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