Jazwares launches second wave of Roblox toys across the US

The second wave of the popular Roblox toy line from Jazwares is preparing to hit retailers across the US this month.

Inspired by some of the game’s most popular characters and developers in the Roblox user-generated universe, the line wil hit shelves across Toys R Us, target and Walmart.

The next wave will feature Mystery Series; core figures – MeepCity Fisherman, Skybound Admiral, Hunted Vampire and more; Legends of Roblox; Zombie Attack pack and more.

To tie the toys back the online platform, each comes with a code that can be uploaded to the game for new in-world accessories.

Since launch, Roblox has become the largest social platform for play that allows kids to imagine, create and play together in immersive 3D worlds. Over 29 million user-generated online games have been produced on the roblox platform with over 56 million players visiting Roblox every month.

The franchise was ranked number 37 in the consumer products and services category for overall revenue in Inc. Magazine’s 2016 5000 Fastest Growing Private Companies in America.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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