Hasbro partners with Signature Publishing for Hanazuki magazine

Following the successful launch of Hasbro’s story-driven lifestyle brand Hanazuki, children’s publishing specialist Signature Publishing will be bringing the brand to print with the official Hanazuki magazine.

Hanazuki is Hasbro’s biggest media launch investment ever and their first ever animated digital series. Free for all to view, it was launched globally on YouTube and the YouTube Kids app at the start of 2017 and has already been watched over nine million times in the UK alone! 

The product will comprise two unique magazines in one package, including stories, games and activities aimed at seven to nine-year-olds, packaged in a handy, branded carrier bag along with multiple branded and themed gifts. 

"The Hanazuki magazine will bring the brand to life in a new and immersive way,” said Michael Kelly, head of global publishing at Hasbro. With its focus on moods and emotional empowerment, Hanazuki is such a unique story. Signature has really captured the very essence of this uniqueness in the magazine, and we are thrilled to be working with them on this exciting project.”

“Signature is delighted to be given the opportunity to publish the first ever Hanazuki magazine worldwide,” added Danny Morris, managing director. “Working with Hasbro’s amazing Publishing Team we have created a very unique package with two fantastically vibrant magazines and multiple branded gifts in every issue that truly embraces Hanazuki’s mood themes. The support we have received from retail has been fantastic, due to the phenomenal viewing figures, the brand’s unique theme and the stunning artwork, so HANAZUKI magazine is sure to be a great success from issue #1.”

Hanazuki, Full of Treasures magazine launches on 8th of August, priced at £3.99. The package features 36 pages of Hanazuki fun and activities, plus amazing Hanazuki gifts including a 3-piece flavoured lip balm set, scented stickers, mood madness memo notes and a 16-page comic story magazine! 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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