Spirit of Play Spielwarenmesse magazine gets 2nd edition

After its debut last year, Spielwarenmesse eG’s Spirit of Play – The Global Toy Magazine, is set to return for the second time.

With a higher print run this time, up from 40,000 to 53,000 copies, the second edition will be distributed to 56 countries this November, in time for 2018’s show in Nuremberg.

Designed to target buyers, retailers and key decision makers in the toy business, the magazine will appear in English and German.

“Spirit of Play is designed to kindle curiosity for the Spielwarenmesse among potential visitors around the world, which is why we’ve increased its reach,” said Christian Ulrich, director of marketing at Spielwarenmesse eG.

The second edition will boast expert knowledge, new products and licenses, as well as everything readers need to know about Spielwarenmesse 2018 and ToyCity Nuremberg.

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