Ravensburger has been named among a swathe of firms to plough $8.5 million of investment into the personalised book company, Wonderbly.
Formerly known as Lost My Name, Wonderbly received the Series B round of investment from major names in the digital, games, puzzles and children’s books space.
Ravensburger was joined by the likes of Google Ventures, Project A Ventures, Greycroft, The Chernin Group and Allen & Co.
The $8.5 million total investment will be used for accelerating new product development and international growth. The rebrand and new investment round marks both the evolution of the company as well as its vision for the future.
Clemens Maier, CEO, Ravensburger group, said: “We have been following the development of Wonderbly for some time and are delighted to come on board as a strategic investor as part of our new corporate investment initiative.
“Wonderbly has managed to build a truly international, personalised children’s book business and we are excited to support them in their next phase of growth.”
Asi Sharabi, CEO, Wonderbly, added: “We are particularly thrilled to bring Ravensburger on board, Our investment mantra has always been added value over capital and Ravensburger brings with them over 100 years of operational experience shipping quality products that bring children and adults closer together.”
Following the investment, Wonderbly has detailed the first project from its joint venture with the Roald Dahl estate with the Willy Wonka and The Chocolate Factory title.
The company’s flagship title ‘Lost My Name’ is now available in ten languages, making it a top selling picture book in every major market it operates in, including the US, UK, Germany and Canada.
More than 2.7 million copies have been sold worldwide to date.