Catching the Tube: How Zimpli Kids rose to fame through social media

We all know that the exposure a company can receive from a social media campaign is huge.

The reach of the digital medium is expansive.

YouTube, for instance, has over 1.3bn users worldwide, with over five billion videos watched each day. It makes YouTube the perfect platform to reach a huge proportion of your market, and it can do so within hours.

When Zimpli Kids started its Gelli Baff and Slime Baff YouTube campaign back in October 2015, little did we know that the 50 million views gained in the first month would turn into 2.5 billion just 20 months later.

This June alone has brought in 200 million new views from independent reviewers worldwide.

In fact, social marketing has played a major role in getting Zimpli Kids to the fantastic position we are in today – particularly on YouTube.

Every day companies come face-to-face with more evidence of the change in how marketing should be done; moving away from the more traditional methods such as radio, TV and print and putting more focus into digital marketing, such as YouTube, social media and online promotions.

Social media is now far more than just updating your followers on what you’re up to, or uploading a new video. It’s an interactive marketing tool. It gives you insight on what is happening in real time – what’s trending on Twitter? What’s the next big thing on YouTube? This allows companies to take advantage of the trends to tailor their marketing approach.

The exposure that Zimpli Kids has received from our YouTube campaign is mind blowing, with 2.5bn views from independent reviewers worldwide, and there is no sign of it slowing down. YouTube has allowed us to build brand awareness worldwide, with YouTubers from the UK, US, Australia, Europe and Asia sharing products on their channels, creating demand for our products throughout the world.

The exciting thing is, YouTube and social media marketing is evolving all the time and more exciting developments are surely on the horizon. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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