The August issue of ToyNews is online now

The August issue of ToyNews is available to read online and on your mobile device or iPad now.

This month, we celebrate the heroes of the sales universe profiling the sales executives who have proven to be a major driving force in the success of the toy industry up and down the country.

Have you made the list? Click here to find out.

Elsewhere, we get up close and personal with Disney’s latest Star Wars release, Forces of Destiny in an exclusive interview discussing gender, new launches and what Star Wars means for Disney.

It’s the marketing special this month and as such we have exclusive and insightful opinion pieces from leaders in the marketing field, including Norton PR’s Tony Norton and Kids Industries’ Gary Pope, all before we launch into an analytical look at the future of children’s marketing. Is it all in the hands of digital? Or has TV got some fight left?

The spotlight is on Carrera this month in our new-look Anatomy of a Blockbuster, Euromonitor tackles gender and ToyShop UK opens up the debate over playground crazes.

Looking to discover the latest products in the girls’, plush and musical toys market? Then delve into our product guides to find out what’s hot for the second half of the year.

Read all this and more in the August issue of ToyNews.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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