Hasbro and Netflix launch Stretch Armstrong original series

Hasbro is flexing its muscle in children’s programming with the launch of Stretch Armstrong and the Flex Fighters on Netflix.

Developed by Hasbro Studios, Stretch Armstrong and the Flex Fighters is the first property from the global toymaker to receive a Netflix original series.

The animated series follows the adventures of high school student Jake Armstrong and his best friends Nathan Park and Ricardo Perez who are accidentally exposed to an experimental chemical that transforms them into heroes.

Together Netflix and Hasbro will offer viewers a new generation of Stretch Armstrong – a toy line first introduced in 1976 – with 26 episodes for Netflix members across the globe.

“We have been waiting for just the right moment to re-imagine Stretch for a new audience and our friends at Netflix got it right away; they have been a tremendous partner,” said Stephen Davis, chief content officer and executive vice president, Hasbro.

“We have hit a superhero sweet spot, and with Netflix’s global reach, kids across the world will fall in love with its fun characters and action-packed storyline.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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