YoYoFactory spins into the UK with Wilton Bradley

YoYoFactory has tapped Wilton Bradley to act as UK distributor for their expert line of YoYos, the firm has announced.

"We are pleased to announce that Wilton Bradley has agreed to be our new distribution partner in the UK," said Hans ‘YoHans’ Van Dan Elzen, founder of YoYoFactory and international YoYo superstar.

"The UK market is special to us and requires a strong partner who can bring the excitement to the public that Yo-Yos require. Wilton Bradley was the only choice.”

Wilton Bradley’s head of sales and marketing, Simon Hampton added: "We are delighted to be the UK’s sole distributor for YoYoFactory, we have a full product range which will provide a great throwing experience for the beginner using the TenTrick range right up to the high-grade aluminium DV888 Yo-Yo or the F.A.S.T 201 to master the classics."

USA-based YoYoFactory was founded in 2003 and designs and manufactures the world’s best performing Yo-Yos for professional players, World Record holders, National and World Champions. YoYoFactory also makes accessible YoYos to suit a varied range of styles and skill-levels.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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