Kayes of Cardiff has been named the exclusive distributor of Super Wings to the UK’s independent market.
In a new deal with Alpha Animation, Kayes will support the firm’s growing portfolio of brands as it continues its plans for growth within the UK.
Historically, Kayes has worked exclusively with some of the industry’s leading brands to form a comprehensive portfolio distributed by the company.
Phillip Kaye, MD at Kayes of Cardiff, said: “We are very excited at the opportunity of working with Alpha Animation and Toys in distributing their Super Wings range to the independent sector.
“We feel sure that the comprehensive product selection and variety of characters will be appealing to toy shops of all sizes as has been indicated in the initial interest shown.”
Mark Hyndman, country general manager, UK and Ireland at Alpha Animation and Toys, added: “Kayes are rightly proud of the business they have developed over the past 20 years, and being a key supplier to Toymaster and AIS are the perfect distribution partner for us.”