Zuru is joining forces with the UK’s LEGO fan convention, Bricklive, for the unveiling of the Mayka Toy Block Tape.
Zuru has designed an interactive 100sqm stand at the London Bricklive show, July 27th to 30th and Birmingham show, October 26th to 29th, while a 50sqm stand will be on show at the Belfast event, August 3rd to 6th.
Each stand will boast a Mayka Tape playground where children and adults will be given the chance to try out Mayka Tape before it hits shelves in August.
Users will be able to transform any surface into a compatible surface with all leading block and building brick brands with the help of the Mayka Toy Block Tape.
The tape first went viral on Indiegogo earlier this year under the name Nimuno Loops, which allows users to build up walls around corners and upside down.
Prices for the tape start from £6.99 and is compatible with LEGO, Mega Bloks and other leading brands.