Giochi Preziosi sells stake in retail business to joint venture partner Artsana

Italian toy manufacturer, Giochi Preziosi has agreed to the sale of its 50 per cent stake in Prenatal Retail Group to Artsana.

The new deal will mean Artsana will control 100 per cent of the previous joint venture with Giochi Preziosi.

Back in 2015, Artsana had created the joint venture together with Giochi Preziosi, merging the retail business of the two companies or of 551 shops all over Europe with the brands Toy Centre, King Jouet, Prenatal and Bimbostore.

Artsana will now pay 105 million euros to Giochi Preziosi a sum made up of 97 million euros for the 50 per cent stake.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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