Franchise, gaming and partner brands drive growth for Hasbro in Q2 results

Hasbro has seen revenue increase 11 per cent in its Q2 2017 results, thanks to continued growth in franchise brands, Hasbro Gaming and partner brands.

International revenue has increased $426.6 million, led by an 18 per cent growth in Asia Pacific.

While entertainment and licensing revenue sliped one per cent to $51.5 million, franchise brand revenue increased 21 per cent and partner brand revenue grew by one per cent to $230 million.

Meanwhile, Hasbro gaming revenue increased six per cent to $113.9 million.

“The Hasbro team executed another very strong quarter across the brand blueprint. Story-led brands and innovative brand initiatives drove double-digit revenue growth and an increase in operating profit margin,” said Brian Goldner, Hasbro chairman and CEO.

“Franchise brand, Hasbro Gaming and partner brand revenues grew year on year and revenue increased across all geographic regions. We entered the important second half of the year with strong consumer momentum, a robust and diverse entertainment slate and compelling new brand initiatives.” 

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