Spin Master kick-starts 3rd PAW Patrol Roll Patrol Road Tour

Spin Master has announced the third annual instalment of the PAW Patrol Roll Patrol Road Tour for fans of the popular show.

Kicking off on July 28th until October, the tour will travel across North America allowing kids to connect with their favourite characters through an immersive experience.

"As we continue to build an evergreen property, there are multiple touchpoints when telling a story through a franchise such as PAW Patrol," said Ben Gadbois, global president and COO of Spin Master.

"There is a strong collaboration between our entertainment team and global marketing team to ensure we’re connecting with children through positive and meaningful messages, and with the PAW Patrol Roll Patrol Road Tour we are physically bringing the magic to life."

On the way, the tour will also stop off at select retailers including Toys R Us and Target.

The activation will have a dedicated area showcasing Spin Master’s property, Rusty Rivets, as well as toys such as Kinetic Sand and experience soaking surprises with Soggy Doggy.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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