Nerf launches Nerf Test Centre nationwide tour

Hasbro brand Nerf has teamed up with award-winning brand-experience agency, i2i Marketing to launch a rare opportunity to visit The Nerf Test Centre, which will tour the nation from 28 July.

The Nerf Test Centre sees the famous Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology. While car-crazed children will be able to blast into overdrive with the latest Nitro MotoFury blaster – this brand-new range of blasters shoot miniature toy vehicles instead of darts. In addition to this, all consumers will come away qualified; with their own Nerf wristbands, driving license and sticker set.

Those entering the Nerf Test Centre will be able to learn about the evolution of Nerf, discover fun Nerf facts and will have the opportunity to test out vintage Nerf products.

The tour will visit six locations nationwide, including:

  • Wimbledon Piazza (28–29 July)
  • Smithy Row Nottingham (3–5 August)
  • Bristol Balloon Fiesta (10–13 August)
  • Briggate Leeds (18-20 August)
  • Trafford Centre Manchester (22–28 August) 
  • Bullring Birmingham (1–3 September)

“We are very excited to be continuing our great work with Nerf, this year we have given the shipping container it’s biggest revamp yet and have added some great assets to make it an open 360-degree experience to our consumers,” commented Lucinda Taylor, senior account manager of i2i Marketing.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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