Bladez Spinners launch in UK with Toys R Us promotion

Bladez Toys has launched its line of spinners, marking the first officially licensed fidget spinners to hit the market globally. The Barbie and Hot Wheels spinners were made in collaboration with Mattel and have launched with a special gift with purchase promotion in Toys R Us stores nationwide.

With a choice of different brightly coloured ABEC 7 bearings, there are three car-themed designs for the Hot Wheels enthusiasts and three hot pink spinners for Barbie lovers. Showing at retail in counter display units per brand, each CDU contains 36 spinners incorporating a try-me feature on packaging to highlight the impressive spin function.

In an exclusive partnership between Mattel and Toys R Us across four European countries, the licensed spinners are currently being offered as a gift with purchase to all customers spending the equivalent of £10 on either brands’ toys. Toys R Us will also be stocking the spinners after the promotion has ended so children will be able to return to store to buy more.

“The international response we have had internationally to our Bladez Spinnerz has been incredible," comments Iain Morgan, Bladex Toys CEO. "We believe children are still excited by this craze and will be seeking out the latest and greatest upgrades. We are proud to be the company offering them this choice of licensed spinner, both in the UK and around the world.”

Catrina O’Brien, senior retail development manager at Mattel adds: “Bladez has reacted amazingly quickly to the fidget spinner craze and we are delighted to be working with them on licensed spinners for both Hot Wheels and Barbie. The spinners are the ideal gift with purchase driver at retail and we look forward to seeing the response to the promotion we have secured with Toys R Us.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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