Hot Wheels teams with DeAgostini for Hot Wheels Slime Race

Mattel’s Hot Wheels brand has signed a new licensing deal with DeAgostini, for the release of Hot Wheels Slime Race.

After launching earlier this month in the UK and Italy, the playground craze has been in high demand from retailers.

The line has a range of 16 different coloured Hot Wheels Big Wheel Trucks, each hidden in one of the eight slimes.

Fans will be able to pop open the lid to find out what Hot Wheels car and mini poster that have found.

Kids will also be able to build on their collection with the chance of finding special feature slimes including special effects such as fluorescence, metallic effect and glow in the dark. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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