WWE John Cena doll to benefit Make-A-Wish foundation

Mattel, Toys R Us and WWE are joining forces for the launch of a new John Cena action figure to support the organisation, Make-A-Wish.

Launching exclusively in Toys R Us stores nationwide from August 15th, for every purchase of the figure, Mattel will donate a portion of the proceed to Make-A-Wish.

The new figure depicts Cena looking match ready in red, white and blue, stars and stripes ring gear, which was the result of input from Alex, a Make-A-Wish kid from Los Angeles.

Alex worked with the teams at Mattel and WWE to develop the action figure, who wished to meet Cena.

"At Make-A-Wish, we have heard over and over again how wishes have the power to bring families and communities closer together for the better," said David Williams, Make-A-Wish America president and CEO.

"This is a case where wishes have inspired three of our sponsors to work collaboratively to bring the life-affirming nature of a wish to more wish kids, and we could not be more excited."

Following the launch of the figure, Toys R Us will host a social media fundraising initiative, donating $1 To the organisation for every retweet or share of the retailer’s #GivingIsAwesome posts. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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