Zimpli Kids has struck a US distribution deal with Moose Toys for its popular portfolio of products including Gelli Baff and Ooze Baff.
Moose Toys – noted for its innovation in the global toy stakes – will begin distributing the Zimpli Kids range with immediate effect.
The US roll out will be supported with national US TV coverage, commencing this month alongside a heavyweight campaign that is now planned up until Christmas.
Eejay Enyi, sales director at Zimpli Kids, said: “We are thrilled to be working with Moose Toys, one of the largest toy manufacturers and distributors in the US.
“Moose is in a great place at the moment in the US so if you put together the current massive viral traction of the Zimpli Kids brands and the current Moose sales and marketing infrastructure, I have no doubt we are going to have a fantastic partnership.”