Zimpli Kids strikes US distribution deal with Moose Toys

Zimpli Kids has struck a US distribution deal with Moose Toys for its popular portfolio of products including Gelli Baff and Ooze Baff.

Moose Toys – noted for its innovation in the global toy stakes – will begin distributing the Zimpli Kids range with immediate effect.

The US roll out will be supported with national US TV coverage, commencing this month alongside a heavyweight campaign that is now planned up until Christmas.

Eejay Enyi, sales director at Zimpli Kids, said: “We are thrilled to be working with Moose Toys, one of the largest toy manufacturers and distributors in the US.

“Moose is in a great place at the moment in the US so if you put together the current massive viral traction of the Zimpli Kids brands and the current Moose sales and marketing infrastructure, I have no doubt we are going to have a fantastic partnership.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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