Beat Bugs toys launch alongside digital and retail campaigns

Popular animated kids show Beat Bugs has received its own line of merchandise including toys exclusively at Target in the US, as well as through official online channels.

Beat Bugs, created by Josh Wakely, introduces music made famous by the Beatles to a new generation—and teaches some life lessons along the way. The exclusive line of Beat Bugs gear, hitting shelves now nationwide includes toys and electronics to DVDs, publishing, apparel, accessories and more.

In addition, the Beat Bugs website relaunched last week, giving kids and parents news ways to interact with the show.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Little Tikes digs into flourishing gardening market with Growing Garden launch

Little Tikes is encouraging kids to get their hands dirty this summer with the launch …