Character Options’ SoundMoovz launches at UK retail with MenKind

UK gift retailer, MenKind has been chosen as the official launch partner for Character Options’ new music-making wearable tech toy, SoundMoovz.

MenKind will enjoy a two week exclusivity of the product tipped to be a top seller for the second half of the year leading in to the Christmas period.

Paul Kraftman, chairman of MenKind, said: “Tech toys are advancing every day, giving children and adults new creative outlets to express themselves.

“We are particularly excited to be launching SoundMoovz here in the UK because it combines creative technology with full body movement to get kids and adults energised and active, while having fun creating their own beats. Remember the popularity of the Dance Mat? SoundMoovz takes music making and dancing to the next level.”

Developed by the Japanese tech engineer, Daigo Kusunoki, SoundMoovz uses Bluetooth to pair up with an iOS or Android App to provide 400 different sound clips.

Character Options’ marketing director, Jerry Healy, said: “Menkind is the perfect retail partner to launch SoundMoovz into the UK market. They have a clear passion for delivering innovative and fun products to a broad demographic.

“We are particularly excited to see the in-store execution and engagement with consumers.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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